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GAINESVILLE The American Institute of Graphic Arts (AIGA) Atlanta chapter and the International Academy of Visual Arts (IAVA) recently honored Red Clay Interactive.
Tree testing: an important step early in the web design process
Websites can be nicely laid out and can even have well written content, but if the underlying information structure (otherwise known as Information Architecture or IA) is illogical, users won't be able to find what they're looking for and this can result in frustration and a disliking for the site.
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